How is amaro served according to tradition? An undisputed symbol of the Italian end of the meal, amaro boasts a centuries-old history that has its roots in the culture of medicinal herbs and artisanal liqueurs.
Initially born as a medicinal remedy, this distillate has evolved over the years into a true taste experience that combines tradition and conviviality, an extremely sought-after liqueur, an ideal companion at the end of a meal and much appreciated in Italy.
With respect to the territory and the production area, as well as the recipe used, each sip tells and enhances a story made of expert blends of herbs, spices and citrus fruits, reflecting the art and passion of generations of master distillers.
How do you serve a bitter today?
Alongside traditional methods of consumption, amaro is experiencing a new season of creativity, thanks to the influence of the most recent international cultures and the imagination of contemporary bartenders; in fact, amaro-based cocktails that tickle the palates of enthusiasts are increasingly frequent and in demand.
How to serve bitters, two ways to avoid mistakes!
-
Smooth at room temperature: this is the most classic and traditional way to serve a good amaro, especially in Italy, already in the 19th century, amaro was served smooth in the living rooms of noble houses and in country inns, highly appreciated at the time for its digestive properties.
Why serve it straight? This type of service allows you to fully enhance the intense aromas and aromatic notes, ranging from herbs to spices; it is ideal for concluding a hearty meal, a true traditional and convivial ritual, handed down from generation to generation. -
With ice and citrus peel: in Southern Italy it is served like this, a slightly more recent variant, designed to enhance the freshness of the bitter; the addition of a few ice cubes and a lemon or orange peel releases freshness and intensifies the citrus notes of the bitter.
The addition of citrus peel is a custom that has developed particularly in the summer months, during warm evenings, especially in gardens or courtyards, as a moment of socializing and relaxation. This approach also reflects the all-Italian art of combining natural flavors, making the end-of-meal moment even more enjoyable.
How do you serve bitters today? How to amaze and surprise.
-
Amaro and tonic (Italy and Spain): This mix is inspired by the Spanish tradition of "vermut con sifón". Amaro diluted with tonic water has become a light and refreshing preference; the combination with tonic is perfect for summer, served in a tall glass with ice and a slice of orange. A way to enjoy amaro as an aperitif or as a pre-dinner drink.
-
Innovative Cocktails (United States): Bitter is increasingly taking centre stage in American cocktail bars, where it is mixed with gin, bourbon or fruit liqueurs.
One example is the “Black Manhattan”, which combines bourbon, amaro and aromatic bitters, offering a complex and sophisticated taste experience.
If you are looking for recipes to prepare tasty cocktails based on bitters, you can find them here
Amarè the ideal companion for serving tradition
Whether you prefer the classic or modern approach, Amarè confirms itself as a versatile amaro, capable of adapting to every occasion and culture.
Now that you know several ways to serve it, experiment and find your favorite!
Buy Amarè now from here
Always remember to drink responsibly, respect the laws in force, avoid excesses and, above all, never get behind the wheel after consuming alcohol.
True elegance is knowing how to appreciate every sip with awareness.
