What is Amaro: this distillate is called "bitter" in English, it is a spirit drink with a bitter taste, with an alcohol content of no less than 15°.
Where does bitterness come from?
Most bitters, including our Amarè, are produced by infusing herbs, roots, berries, flowers, peels and spices in ethyl alcohol or a wine base.
The origins of the tradition, when was the amaro born?
The history of bitters can be found in ancient civilizations, where alcoholic beverages, including wine and beer, represented not only a pleasure, but also a source of nourishment and a safer alternative to water that was not always drinkable.
The Mesopotamian area and present-day Pakistan have witnessed the discovery of stills dating back thousands of years, used for the distillation and concentration of alcohol.
Bitter as a pharmaceutical remedy: the monasteries
In the Middle Ages, bitters took on a healing role in medicine and pharmaceuticals. In fact, Benedictine monasteries, custodians of knowledge and agriculture, began to produce bitters based on medicinal herbs with healing properties, used to alleviate ailments and strengthen the body.
Bitter becomes more and more popular and a pleasure for everyone
In 1858, Amarè was born, a unique amaro, the result of the ingenuity and passion of the Antica Distilleria Petrone. Born from an ancient recipe passed down from generation to generation, Amarè represents the very essence of Campania, enclosed in a liqueur with a complex and refined taste.
A royal garden as a cradle of flavours:
The beating heart of Amarè is the Royal English Garden of the Royal Palace of Caserta, an oasis of lush greenery that guards a priceless treasure: the aromatic herbs that make up this elixir; hand-picked with meticulous care, these precious essences release inebriating scents and intense flavors, giving Amarè a unique and inimitable character.
Let's see what bitter is in the second half of the 19th century; it becomes a product for the general public, in fact the first manufacturing companies are born that offer tonic and digestive liqueurs to be enjoyed at home or at the bar.
The bitter becomes a symbol of conviviality and a way to end a meal in style.
What is bitter today and how should it be enjoyed?
Bitter can be consumed in different ways:
- Smooth: at room temperature or cold from the refrigerator, to fully appreciate its intense flavour.
- With ice: for a more refreshing experience and to slightly tone down the bitter note.
- In cocktails: bitters are a versatile ingredient for creating innovative and bold-tasting cocktails.
- Hot: diluted in hot water, the bitter becomes a pleasant and warming digestive.
A taste that conquers
Each bitter has a unique character, the result of a careful selection of herbs and spices; the bitter note, dominant but balanced by sweet and aromatic components, offers a complex and intriguing sensory experience.
Bitter today, an innovative ingredient and an increasingly sought-after pleasure
In recent years, bitter has been rediscovered not only among lovers of traditional liqueurs, but also among bartenders and mixology enthusiasts, thanks to its versatility and its particular taste, it is used as a perfect ingredient to create cocktails with a particular taste.
Today, bitter is not considered just a simple digestive, but a refined distillate for meditation, with tasting paths for the correct pairing.
Discover Amarè , a unique pleasure born from an ancient tradition handed down to the present day.
