Antica Distilleria Petrone: al Vinitaly 2024 un viaggio tra tradizione e innovazione

Antica Distilleria Petrone: a journey between tradition and innovation at Vinitaly 2024

Apr 16, 2024

This year too we are renewing our participation in Vinitaly, we are preparing to conquer the public of the 2024 event with an edition characterized by tradition and innovation.

So much pride for an event that gives us satisfaction and always welcomes us with such warmth

We have always been the custodians of the recipes of our ancient distillery, which passes down the tradition from generation to generation.

This year we participate with a touch more pride, thanks to the inclusion of the Petrone brand in the Special Register of Historic Brands of National Interest. A recognition that attests to our commitment to maintaining the originality of the products and production processes, preserving the gastronomic heritage of the territory.

A wonderful treasure to discover and savor

Alongside tradition, we look to the future with innovative projects such as the underwater cellar of Elixir Falernum , where our liqueurs are refined in depth, cradled between the waves of the Mediterranean Sea.

A revolutionary idea that has led to astonishing scientific results, the result of a fruitful collaboration with the University of Naples Federico II , the University of Palermo and the San Raffaele Telematic University of Rome . The underwater cellar represents for us a first milestone in product innovation and enhancement of the processes that give life to a one-of-a-kind distillate.

During the unmissable Vinitaly event, we will present our fine liqueurs for tasting to offer the many visitors who have been crowding our stand for years a travel experience through the flavours and aromas of our land.

New look! Our liqueurs become protagonists of mixology

Master barman Roberto Pellegrini has created two special cocktails based on Petrone liqueurs, to be enjoyed throughout the event. Two magnificent drinks to enjoy the taste and aromas of our spirits in a new way.



The collaboration with Caffè Barbarani and M16 will allow you to enjoy cocktails with the most iconic Petrone liqueurs even beyond Vinitaly.

New paths between tradition and modernity

Exclusively for Vinitaly 2024, we will present a new line of liqueurs that will surprise enthusiasts; a taste of novelties that will lead the company towards an even more successful future.

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